Fox River Tea Co.

Pride of the Fox

This project required that a tea brand identity be created as well as a container, with at least
three varieties of tea visualized as apart of the brand. I aimed to create a brand known as the Fox River Tea
Company. Taking note of branding ideas already established by businesses in the city known as St. Charles, IL.
Due to their location on the Fox River, many of the local area businesses are named after it in some manner
or another. Having visited the city before I desired to take advantage of this first hand knowledge/experience and work on creating a unique brand of tea and packaging.

The tea brand focused on the use of energy to capture the motion and power of a river and the strength and
speed of a fox. Utilizing these concepts I created a warm and inviting, traditional tea brand to help soothe and relax the
consumer or help provide them with the energy needed to get through the day.