I was tasked with choosing a charity/non-profit organization to make a full campaign design for. That included posters, t-shirts, website mock-up, billboards, the works. I chose to design a campaign for a local organization, the Cuyahoga Falls Community Gardens.
Utilizing cute animal creatures and soft solid colors with a hint of texture in my designs. The target audience was younger children under the age of 13. The reasoning for this being, that kids would find it more interesting being involved, and if you get them interested at a young age then it’s more likely to stay with them later.
From personal experience I loved gardening as a kid and still do. It is very zen feeling and that is what I strove to embody in this campaign.